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    Effectiveness of color in Gen Z's decision-making for confectionery brands on social media / Siti Zulaikha Abdul Aziz Zaiddi and Zuhaili Akmal Ismail

    Effectiveness of color in Gen Z's decision-making for confectionery brands on social media / Siti Zulaikha Abdul Aziz Zaiddi and Zuhaili Akmal Ismail by Abdul Aziz Zaiddi, Siti Zulaikha, Akmal Ismail, Zuhaili

    Published 2023
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