Dan Ariely
![Dan Ariely in 2019 at Tel Aviv University's Alumni Organization](https://upload.wikimedia.org/wikipedia/commons/1/17/Dan_Ariely_January_2019.jpg)
In 2021, a paper with Ariely as the fourth author was discovered to be based on falsified data and was subsequently retracted. In 2024, Duke completed a 3-year confidential investigation and according to Ariely concluded that "data from the honesty-pledge paper had been falsified but found no evidence that Ariely used fake data knowingly".
Dan Ariely’s life, research and best-selling book "Predictably Irrational: The Hidden Forces That Shape Our Decisions" inspired the television series, The Irrational. The Irrational is a NBC television series inspired by the life and research of Dan Ariely. It premiered on September 25, 2023. Provided by Wikipedia