Search Results - James Santomier

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    The National Basketball Association's (NBA) Digital Transformation: An Explanatory Case Study by James Santomier, Harald Dolles, Reinhard Kunz

    Published 2023
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    Digital Transformation and Strategic Sponsorship: The Case of BBVA by James Santomier, Jr, Sten Söderman, Reinhard Kunz

    Published 2020
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    The Role of Culture in Sports Sponsorship: an Update by Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, James Santomier, Jr

    Published 2019
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