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    User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform

    User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform by Keally Haushalter, Sara J Pritschet, John W Long, Caitlyn G Edwards, Emma J Boyland, Rebecca K Evans, Travis D Masterson

    Published 2023
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