Trade Unions on YouTube Online Revitalization in Sweden /

"Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, the...

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Bibliographic Details
Main Authors: Jansson, Jenny (Author), Uba, Katrin (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
Edition:1st ed. 2019.
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Online Access:Link to Metadata
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Table of Contents:
  • 1. Introduction
  • 2. Audiences: Who Do Unions Target?
  • 3. Messages: Political Action - Agenda-Setting, Elections and Protest
  • 4. Self-Images on YouTube
  • 5. Trade Unions on YouTube: Conclusions. .