Management by Missions Connecting People to Strategy through Purpose /

A few decades ago, management thinking started to embrace the idea of purpose. The first edition of this book marked an important step in this trajectory; it drew attention to the need for managers to relate the concepts of 'purpose' and 'missions' to strategy, culture and leader...

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Bibliographic Details
Main Authors: Cardona, Pablo (Author), Rey, Carlos (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Edition:2nd ed. 2022.
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Online Access:Link to Metadata
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Table of Contents:
  • Part I. Myths and realities of management
  • 1. Is there a link between corporate culture and profit?
  • 2. Different ways of understanding an organization
  • 3. What are companies for
  • Part II. In search of purpose
  • 4. Cultural problems today
  • 5.The missions of a company
  • 6. The values of a balanced culture
  • Part III. A new management model
  • 7.The purpose chart
  • 8. Purpose-driven tools
  • 9. Missions driven leadership.