Cover Image

Die Praxis der Social-Media-Analyse Eine explorative Untersuchung kalibrierten Zuhörens in der Automobilindustrie /

Show other versions (2)

Diese Open-Access-Publikation entfaltet die Konstruktion von Wissen mit Social-Media-Analysen in der deutschen Automobilindustrie. Dort herrscht Goldgräberstimmung - trotz enormem Innovationsdruck: Big Data soll Licht in manches Dunkel bringen und offene Fragen beantworten. Im Ergebnis wird entlang...

Full description

Saved in:
Bibliographic Details
Main Author: Säugling, Carolin (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:German
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2021.
Edition:1st ed. 2021.
Subjects:
Organizational sociology.
Occupations > Sociological aspects.
Knowledge, Sociology of.
Social media.
Communication > Methodology.
Communication in organizations.
Sociology of Organizations and Occupations.
Sociology of Knowledge and Discourse.
Social Media.
Media and Communication Methods.
Organizational and Strategic Communication.
Online Access:Link to Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first

Similar Items