APA (7th ed.) Citation

Dolnicar, S., Grün, B., & Leisch, F. (2018). Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (1st ed. 2018.). Springer Nature Singapore : Imprint: Springer. https://doi.org/10.1007/978-981-10-8818-6

Chicago Style (17th ed.) Citation

Dolnicar, Sara, Bettina Grün, and Friedrich Leisch. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. 1st ed. 2018. Singapore: Springer Nature Singapore : Imprint: Springer, 2018. https://doi.org/10.1007/978-981-10-8818-6.

MLA (9th ed.) Citation

Dolnicar, Sara, et al. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. 1st ed. 2018. Springer Nature Singapore : Imprint: Springer, 2018. https://doi.org/10.1007/978-981-10-8818-6.