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Market Segmentation Analysis Understanding It, Doing It, and Making It Useful /

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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in char...

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書誌詳細
主要な著者:	Dolnicar, Sara (著者), Grün, Bettina (著者), Leisch, Friedrich (著者)
団体著者:	SpringerLink (Online service)
フォーマット:	電子媒体 eBook
言語:	英語
出版事項:	Singapore : Springer Nature Singapore : Imprint: Springer, 2018.
版:	1st ed. 2018.
シリーズ:	Management for Professionals,
主題:	Marketing research. Business intelligence. Statistics . Market Research and Competitive Intelligence. Statistics in Business, Management, Economics, Finance, Insurance.
オンライン･アクセス:	Link to Metadata
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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