eMarketing The Essential Guide to Marketing in a Digital World

Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue t...

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Bibliographic Details
Main Authors: Solomons, Dionne (Author), Kliphuis, Tania (Author), Wadley, Michelle (Author)
Format: Electronic eBook
Language:English
Published: Cape Town, South Africa Red & Yellow 2022.
Edition:7th Edition
Series:Open textbook library.
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Online Access:Access online version
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Summary:Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.
Physical Description:1 online resource
ISBN:9780639707808