eMarketing The Essential Guide to Marketing in a Digital World

Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue t...

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Detaylı Bibliyografya
Asıl Yazarlar: Solomons, Dionne (Yazar), Kliphuis, Tania (Yazar), Wadley, Michelle (Yazar)
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Cape Town, South Africa Red & Yellow 2022.
Edisyon:7th Edition
Seri Bilgileri:Open textbook library.
Konular:
Online Erişim:Access online version
Etiketler: Etiketle
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505 0 |a First words -- Acknowledgements -- Contributors -- Reviews -- Part One: Planning -- Part Two: Claiming -- Part Three: Creating -- Part Four: Uniting -- Part Five: Advertising -- Part Six: Analysing -- Anticipating -- Index -- Glossary 
520 0 |a Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook. 
542 1 |f Attribution-NonCommercial-ShareAlike 
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650 0 |a Business  |v Textbooks 
650 0 |a Marketing  |v Textbooks 
700 1 |a Solomons, Dionne  |e author 
700 1 |a Kliphuis, Tania  |e author 
700 1 |a Wadley, Michelle  |e author 
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