eMarketing The Essential Guide to Marketing in a Digital World
Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue t...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cape Town, South Africa
Red & Yellow
2022.
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| Edition: | 7th Edition |
| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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| 040 | |a MnU |b eng |c MnU | ||
| 050 | 4 | |a HF5001 | |
| 050 | 4 | |a HF5415 | |
| 245 | 0 | 0 | |a eMarketing |b The Essential Guide to Marketing in a Digital World |c Dionne Solomons |
| 250 | |a 7th Edition | ||
| 264 | 2 | |a Minneapolis, MN |b Open Textbook Library | |
| 264 | 1 | |a Cape Town, South Africa |b Red & Yellow |c 2022. | |
| 264 | 4 | |c ©2022. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Open textbook library. | |
| 505 | 0 | |a First words -- Acknowledgements -- Contributors -- Reviews -- Part One: Planning -- Part Two: Claiming -- Part Three: Creating -- Part Four: Uniting -- Part Five: Advertising -- Part Six: Analysing -- Anticipating -- Index -- Glossary | |
| 520 | 0 | |a Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook. | |
| 542 | 1 | |f Attribution-NonCommercial-ShareAlike | |
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource | |
| 650 | 0 | |a Business |v Textbooks | |
| 650 | 0 | |a Marketing |v Textbooks | |
| 700 | 1 | |a Solomons, Dionne |e author | |
| 700 | 1 | |a Kliphuis, Tania |e author | |
| 700 | 1 | |a Wadley, Michelle |e author | |
| 710 | 2 | |a Open Textbook Library |e distributor | |
| 856 | 4 | 0 | |u https://open.umn.edu/opentextbooks/textbooks/14 |z Access online version |