eMarketing The Essential Guide to Marketing in a Digital World
Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue t...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cape Town, South Africa
Red & Yellow
2022.
|
| Edition: | 7th Edition |
| Series: | Open textbook library.
|
| Subjects: | |
| Online Access: | Access online version |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- First words
- Acknowledgements
- Contributors
- Reviews
- Part One: Planning
- Part Two: Claiming
- Part Three: Creating
- Part Four: Uniting
- Part Five: Advertising
- Part Six: Analysing
- Anticipating
- Index
- Glossary