eMarketing The Essential Guide to Marketing in a Digital World

• Главные авторы: Solomons, Dionne (Автор), Kliphuis, Tania (Автор), Wadley, Michelle (Автор)
• Формат: Электронный ресурс eКнига
• Язык: английский
• Опубликовано: Cape Town, South Africa Red & Yellow 2022.
• Редактирование: 7th Edition
• Серии: Open textbook library.
• Предметы: Business > Textbooks; Marketing > Textbooks
• Online-ссылка: Access online version

Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue t...