eMarketing The Essential Guide to Marketing in a Digital World

• Main Authors: Solomons, Dionne (Author), Kliphuis, Tania (Author), Wadley, Michelle (Author)
• Format: Electronic eBook
• Language: English
• Published: Cape Town, South Africa Red & Yellow 2022.
• Edition: 7th Edition
• Series: Open textbook library.
• Subjects: Business > Textbooks; Marketing > Textbooks
• Online Access: Access online version

Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue t...