Information Systems A Manager's Guide to Harnessing Technology
Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology. The teaching approach in Information Systems: A Manager's Guide to Harnessing Technology can change thi...
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| Format: | Electronic eBook |
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| Language: | English |
| Published: |
[Place of publication not identified]
University of Minnesota Libraries Publishing
[2015]
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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Table of Contents:
- Chapter 1: Setting the Stage: Technology and the Modern Enterprise
- Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
- Chapter 3: Zara: Fast Fashion from Savvy Systems
- Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
- Chapter 5: Moore's Law: Fast, Cheap Computing and What It Means for the Manager
- Chapter 6: Understanding Network Effects
- Chapter 7: Peer Production, Social Media, and Web 2.0
- Chapter 8: Facebook: Building a Business from the Social Graph
- Chapter 9: Understanding Software: A Primer for Managers
- Chapter 10: Software in Flux: Partly Cloudy and Sometimes Free
- Chapter 11: The Data Asset: Databases, Business Intelligence, and Competitive Advantage
- Chapter 12: A Manager's Guide to the Internet and Telecommunications
- Chapter 13: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
- Chapter 14: Google: Search, Online Advertising, and Beyond