Principles of Marketing
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic — This textbook employs the term "offering&qu...
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| Format: | Electronic eBook |
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| Language: | English |
| Published: |
[Place of publication not identified]
University of Minnesota Libraries Publishing
[2015]
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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