Strategic Management
STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Blacksburg, VA
Virginia Tech Publishing
2020.
|
| Series: | Open textbook library.
|
| Subjects: | |
| Online Access: | Access online version |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OTLid0000073 | ||
| 003 | MnU | ||
| 005 | 20240318131754.0 | ||
| 006 | m o d s | ||
| 007 | cr | ||
| 008 | 180907s2020 mnu o 0 0 eng d | ||
| 020 | |a 9781949373950 | ||
| 040 | |a MnU |b eng |c MnU | ||
| 050 | 4 | |a HF5001 | |
| 050 | 4 | |a HD30.4 | |
| 100 | 1 | |a Reed, Kennedy B. |e author | |
| 245 | 0 | 0 | |a Strategic Management |c Kennedy Reed |
| 264 | 2 | |a Minneapolis, MN |b Open Textbook Library | |
| 264 | 1 | |a Blacksburg, VA |b Virginia Tech Publishing |c 2020. | |
| 264 | 4 | |c ©2020. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Open textbook library. | |
| 505 | 0 | |a I. Chapter 1: Mastering Strategy: Art and Science -- II. Chapter 2: Assessing Organizational Performance -- III. Chapter 3: Evaluating the External Environment -- IV. Chapter 4: Evaluating the Internal Environment -- V. Chapter 5: Synthesis of Strategic Issues and Analysis -- VI. Chapter 6: Selecting Business-Level Strategies -- VII. Chapter 7: Innovation Strategies -- VIII. Chapter 8: Selecting Corporate-Level Strategies -- IX. Chapter 9: Competing in International Markets -- X. Chapter 10: Executing Strategy through Organizational Design -- XI. Chapter 11: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility | |
| 520 | 0 | |a STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful. An older version of Mastering Strategic Management (2015) by University of Minnesota Libraries Publishing can be found here: https://open.lib.umn.edu/strategicmanagement/ | |
| 542 | 1 | |f Attribution-NonCommercial-ShareAlike | |
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on print resource | |
| 650 | 0 | |a Business |v Textbooks | |
| 650 | 0 | |a Management |v Textbooks | |
| 710 | 2 | |a Open Textbook Library |e distributor | |
| 856 | 4 | 0 | |u https://open.umn.edu/opentextbooks/textbooks/73 |z Access online version |