Strategic Management
STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Blacksburg, VA
Virginia Tech Publishing
2020.
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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Table of Contents:
- I. Chapter 1: Mastering Strategy: Art and Science
- II. Chapter 2: Assessing Organizational Performance
- III. Chapter 3: Evaluating the External Environment
- IV. Chapter 4: Evaluating the Internal Environment
- V. Chapter 5: Synthesis of Strategic Issues and Analysis
- VI. Chapter 6: Selecting Business-Level Strategies
- VII. Chapter 7: Innovation Strategies
- VIII. Chapter 8: Selecting Corporate-Level Strategies
- IX. Chapter 9: Competing in International Markets
- X. Chapter 10: Executing Strategy through Organizational Design
- XI. Chapter 11: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility