Small Business Management in the 21st Century

Small Business Management in the 21st Century

Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept...

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Bibliographic Details
Main Authors: Cadden, David (Author), Lueder, Sandra L. (Author)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] Saylor Foundation [2012]
Series:Open textbook library.
Subjects:
Business > Textbooks
Management > Textbooks
Personnel management > Textbooks
Online Access:Access online version
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Table of Contents:
  • Chapter 1: Foundations for Small Business
  • Chapter 2: Your Business Idea: The Quest for Value
  • Chapter 3: Family Businesses
  • Chapter 4: E-Business and E-Commerce
  • Chapter 5: The Business Plan
  • Chapter 6: Marketing Basics
  • Chapter 7: Marketing Strategy
  • Chapter 8: The Marketing Plan
  • Chapter 9: Accounting and Cash Flow
  • Chapter 10: Financial Management
  • Chapter 11: Supply Chain Management: You Better Get It Right
  • Chapter 12: People and Organization
  • Chapter 13: The Search for Efficiency and Effectiveness
  • Chapter 14: Icebergs and Escapes
  • Chapter 15: Going Global: Yes or No?
  • Chapter 16: Appendix: A Sample Business Plan

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