Understanding Media and Culture An Introduction to Mass Communication

According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was:...

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Bibliographic Details
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] University of Minnesota Libraries Publishing [2016]
Series:Open textbook library.
Subjects:
Online Access:Access online version
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Table of Contents:
  • Chapter 1: Media and Culture
  • Chapter 2: Media Effects
  • Chapter 3: Books
  • Chapter 4: Newspapers
  • Chapter 5: Magazines
  • Chapter 6: Music
  • Chapter 7: Radio
  • Chapter 8: Movies
  • Chapter 9: Television
  • Chapter 10: Electronic Games and Entertainment
  • Chapter 11: The Internet and Social Media
  • Chapter 12: Advertising and Public Relations
  • Chapter 13: Economics of Mass Media
  • Chapter 14: Ethics of Mass Media
  • Chapter 15: Media and Government
  • Chapter 16: The Future of Mass Media