Legal Aspects of Marketing and Sales

• Main Authors: Mayer, Don (Author), Warner, Daniel (Author), Siedel, George J. (Author), Lieberman, Jethro K. (Author)
• Format: Electronic eBook
• Language: English
• Published: [Place of publication not identified] Saylor Foundation [2012]
• Series: Open textbook library.
• Subjects: Business > Textbooks; Law > Textbooks > United States; Marketing > Textbooks; Administrative Law > Textbooks; Civil Law > Textbooks; Constitutional Law > Textbooks; Contract Law > Textbooks; Property Law > Textbooks; Criminal Law > Textbooks
• Online Access: Access online version

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care...