Fundamentals of Business

Fundamentals of Business, 4th Edition is an open education resource intended to serve as a no-cost, faculty-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business owne...

Full description

Saved in:
Bibliographic Details
Main Authors: Skripak, Stephen J. (Author), Poff, Ron (Author)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] Virginia Tech Libraries 2023.
Edition:4th Edition
Series:Open textbook library.
Subjects:
Online Access:Access online version
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Chapter 1 Teamwork in Business
  • Chapter 2 The Foundations of Business
  • Chapter 3 Economics and Business
  • Chapter 4 Ethics and Social Responsibility
  • Chapter 5 Business in a Global Environment
  • Chapter 6 Forms of Business Ownership
  • Chapter 7 Entrepreneurship and Small Business Development
  • Chapter 8 Management and Leadership
  • Chapter 9 Structuring Organizations
  • Chapter 10 Operations Management
  • Chapter 11 Motivating Employees
  • Chapter 12 Managing Human Resources
  • Chapter 13 Union/Management Issues
  • Chapter 14 Marketing: Providing Value to Customers
  • Chapter 15 Pricing Strategy
  • Chapter 16 Hospitality and Tourism
  • Chapter 17 Accounting and Financial Information
  • Chapter 18 Personal Finances
  • Chapter 19 Technology in Business