APA (7th ed.) Citation

Burnett, J. (2011). Introducing Marketing. BCcampus.

Chicago Style (17th ed.) Citation

Burnett, John. Introducing Marketing. [Place of publication not identified]: BCcampus, 2011.

MLA (9th ed.) Citation

Burnett, John. Introducing Marketing. BCcampus, 2011.

Warning: These citations may not always be 100% accurate.