Introducing Marketing
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundament...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
BCcampus
[2011]
|
| Series: | Open textbook library.
|
| Subjects: | |
| Online Access: | Access online version |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OTLid0000388 | ||
| 003 | MnU | ||
| 005 | 20231120142022.0 | ||
| 006 | m o d s | ||
| 007 | cr | ||
| 008 | 180907s2011 mnu o 0 0 eng d | ||
| 040 | |a MnU |b eng |c MnU | ||
| 050 | 4 | |a HF5001 | |
| 050 | 4 | |a HF5415 | |
| 100 | 1 | |a Burnett, John |e author | |
| 245 | 0 | 0 | |a Introducing Marketing |c John Burnett |
| 264 | 2 | |a Minneapolis, MN |b Open Textbook Library | |
| 264 | 1 | |a [Place of publication not identified] |b BCcampus |c [2011] | |
| 264 | 4 | |c ©2011. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Open textbook library. | |
| 505 | 0 | |a 1. Introducing marketing -- 2. Understanding and approaching the market -- 3. Marketing research: an aid to decision making -- 4. Understanding buyer behavior -- 5. External considerations in marketing -- 6. Marketing in global markets -- 7. Introducing and managing the product -- 8. Communicating to mass markets -- 9. Pricing the product -- 10. Channel concepts: distributing the product | |
| 520 | 0 | |a Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products. | |
| 542 | 1 | |f Attribution | |
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource | |
| 650 | 0 | |a Business |v Textbooks | |
| 650 | 0 | |a Marketing |v Textbooks | |
| 710 | 2 | |a Open Textbook Library |e distributor | |
| 856 | 4 | 0 | |u https://open.umn.edu/opentextbooks/textbooks/388 |z Access online version |