Media Studies 101

Media Studies 101

Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textb...

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Bibliographic Details
Main Author: Pearson, Erika (Author)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] BCcampus [2013]
Series:Open textbook library.
Subjects:
Communication > Textbooks
New Media Journalism > Textbooks
Online Access:Access online version
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Table of Contents:
  • AboutIntroduction, and How To Use This TextPart One: Reading Media Texts
  • Analysing Texts: Media and Theory
  • Communication & Culture
  • Intercultural Communication
  • Semiotics
  • Signs and Signifiers
  • Sign Systems
  • Semiotics and Communication Processes
  • Codes
  • Two-step flow of communication
  • Gender and politics
  • Limitations of minimal effects model
  • Part Two: Culture and Contexts
  • Ideology
  • Discourse, Institutions, and Power
  • Institutions
  • Discourse and Institutions
  • Media and Democracy
  • Habermas' Public Sphere
  • Who is 'the Public'?
  • Media Effects - introduction
  • The Hypodermic Needle
  • Minimal effects models - the post WWII years
  • Agenda Setting
  • Uses and gratifications model
  • Post-Cold War: strong effects model
  • Framing
  • Part Three: Production and Structures
  • Political Economies
  • Political Economies of Mass Culture
  • The Audience Commodity
  • The Propaganda Model
  • Political Economies of Digital media
  • Commons and P2P Production
  • Political Ecologies of Media
  • Technologies
  • Technology and Agency
  • Technology and the Body
  • Technology, Time, and Space
  • Technology and Politics
  • Globalisation and Convergence
  • Convergence
  • Part Four: Audiences & Identity
  • Audiences and Audience Research
  • Researching Audiences
  • Consumer Cultures
  • Consumerism and Subjectivity
  • Identity and Fan Cultures
  • Impressions Management
  • Looking-Glass Self
  • Dramaturgy
  • Fandom
  • Postcolonialism Race and Ethnicity
  • Gender
  • A History of Modern Political Economy
  • Glossary

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