Introduction to Social Media
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media mar...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Oklahoma State University
[2022]
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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| 040 | |a MnU |b eng |c MnU | ||
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| 050 | 4 | |a P91.3 | |
| 100 | 1 | |a Lawson, Cheryl |e author | |
| 245 | 0 | 0 | |a Introduction to Social Media |c Cheryl Lawson |
| 264 | 2 | |a Minneapolis, MN |b Open Textbook Library | |
| 264 | 1 | |a [Place of publication not identified] |b Oklahoma State University |c [2022] | |
| 264 | 4 | |c ©2022. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Open textbook library. | |
| 505 | 0 | |a Preface -- Part I: Marketing Principles -- Marketing in the Age of COVID-19 -- How Many P's are in Marketing Now? -- Social Media Marketing, A Brief History -- What Business Are You Even In? -- Do You Even Google? -- Who Is Your Customer? -- Competition Check -- Social Media History...How Did We Get Here -- Part 2: Social Media Marketers and Marketing Strategy -- Applying Basic Marketing Principles to Social Media Marketing -- What's it All For? -- The ROI of Your Mother (GaryVee said it, not me) -- Every Network is an Island -- What Network is on Now? -- Content Speaks -- Time Management -- We're Engaged! Aren't We? -- Social Media Jobs. Why Understanding Basic Marketing Principles Will Put You Ahead of the Rest -- YOLO -- Bibliography -- | |
| 520 | 0 | |a This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes. | |
| 542 | 1 | |f Attribution | |
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource | |
| 650 | 0 | |a Marketing |v Textbooks | |
| 650 | 0 | |a Communication |v Textbooks | |
| 710 | 2 | |a Open Textbook Library |e distributor | |
| 856 | 4 | 0 | |u https://open.umn.edu/opentextbooks/textbooks/1215 |z Access online version |