Introduction to Social Media
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media mar...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Oklahoma State University
[2022]
|
| Series: | Open textbook library.
|
| Subjects: | |
| Online Access: | Access online version |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Preface
- Part I: Marketing Principles
- Marketing in the Age of COVID-19
- How Many P's are in Marketing Now?
- Social Media Marketing, A Brief History
- What Business Are You Even In?
- Do You Even Google?
- Who Is Your Customer?
- Competition Check
- Social Media History...How Did We Get Here
- Part 2: Social Media Marketers and Marketing Strategy
- Applying Basic Marketing Principles to Social Media Marketing
- What's it All For?
- The ROI of Your Mother (GaryVee said it, not me)
- Every Network is an Island
- What Network is on Now?
- Content Speaks
- Time Management
- We're Engaged! Aren't We?
- Social Media Jobs. Why Understanding Basic Marketing Principles Will Put You Ahead of the Rest
- YOLO
- Bibliography