Leading Innovation
Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technolog...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Toronto, ON
eCampusOntario
[2022]
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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| 100 | 1 | |a Shields, Kerri |e author | |
| 245 | 0 | 0 | |a Leading Innovation |c Kerri Shields |
| 264 | 2 | |a Minneapolis, MN |b Open Textbook Library | |
| 264 | 1 | |a Toronto, ON |b eCampusOntario |c [2022] | |
| 264 | 4 | |c ©2022. | |
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| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Open textbook library. | |
| 505 | 0 | |a Introduction -- Chapter 1: Business Innovation Foundation -- Chapter 2: Thinking Creatively -- Chapter 3: Service Innovation -- Chapter 4: Process Innovation -- Chapter 5: Sustainable Innovation -- Chapter 6: Growth Strategy -- Chapter 7: Design Thinking -- Chapter 8: Product Innovation -- Chapter 9: Innovation Risks -- Chapter 10: Leading Innovation -- Glossary of Terms | |
| 520 | 0 | |a Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well. | |
| 542 | 1 | |f Attribution-NonCommercial-ShareAlike | |
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on print resource | |
| 650 | 0 | |a Entrepreneurship |v Textbooks | |
| 650 | 0 | |a Marketing |v Textbooks | |
| 710 | 2 | |a Open Textbook Library |e distributor | |
| 856 | 4 | 0 | |u https://open.umn.edu/opentextbooks/textbooks/1216 |z Access online version |