Customer Centric Strategy
Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of t...
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Main Author: | Shields, Kerri (Author) |
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Format: | Electronic eBook |
Language: | English |
Published: |
Toronto, ON
eCampusOntario
[2021]
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Series: | Open textbook library.
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Subjects: | |
Online Access: | Access online version |
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