Trademark Law
Welcome to trademark law. This introductory chapter has three purposes. First, it outlines some basics of trademark law at a very high level of generality. Second, it outlines some traditional arguments for the protection of trademark rights. Finally, it introduces some issues that complicate the de...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago, IL
Michael Grynberg
[2022]
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| Edition: | 2022 Edition (Version 2.0) |
| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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Table of Contents:
- Introduction to Trademark Law
- Distinctiveness
- Generic marks
- Non-Word Marks, Colors, and Trade Dress
- Trade Dress and Product Design
- Functionality
- Aesthetic Functionality
- Non-Traditional Marks
- Obtaining Trademarks Rights Through Use of the Mark
- Geographic Protection
- Abandonment
- Registration
- Trademark use and Infringement
- Likelihood of Confusion
- Likelihood of Confusion (cont'd)
- Broadened theories of confusionn
- Secondary Liability
- Trademarks and Domain Names
- Dilution
- Dilution (cont'd)
- Fair Use
- Nominative Fair Use
- First Sale
- Expressive Uses and the First Amendment
- Trademark Procedure
- False Advertising
- The Right of Publicity