Web Writing
Web Writing (2023) by Dr. A Nicole Pfannenstiel is designed to provide a practical, rhetorical approach to web writing and content strategy analysis for students completing advanced writing courses. The eTextbook uses the rhetorical situation and key concepts to help readers/students understand how...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Pennsylvania
The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT)
2023.
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| Edition: | First Edition |
| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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| 008 | 230807s2023 mnu o 0 0 eng d | ||
| 040 | |a MnU |b eng |c MnU | ||
| 050 | 4 | |a PE1408 | |
| 100 | 1 | |a Pfannenstiel, Amber Nicole |e author | |
| 245 | 0 | 0 | |a Web Writing |c Amber Pfannenstiel |
| 250 | |a First Edition | ||
| 264 | 2 | |a Minneapolis, MN |b Open Textbook Library | |
| 264 | 1 | |a Pennsylvania |b The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT) |c 2023. | |
| 264 | 4 | |c ©2023. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Open textbook library. | |
| 505 | 0 | |a Chapter One: Introduction to Web Writing -- Chapter Two: Web Writing with the Rhetorical Situation -- Chapter Three: Content Strategy and Content Management | |
| 520 | 0 | |a Web Writing (2023) by Dr. A Nicole Pfannenstiel is designed to provide a practical, rhetorical approach to web writing and content strategy analysis for students completing advanced writing courses. The eTextbook uses the rhetorical situation and key concepts to help readers/students understand how to write within specific web spaces for specific audiences drawing on appropriate discourse community conventions. It includes a chapter devoted to the rhetorical situation and key concepts to help students analyze and build their understanding of existing communication. It also includes a chapter outlining approaches to content strategy analysis, using the rhetorical situation and key concepts to understand the rich public data provided through social media accounts to support learners understanding effective web writing. The content analysis overview helps students build skills for analyzing writing, for collecting and analyzing qualitative and quantitative social media data, and for drawing conclusions about content strategy best practices. | |
| 542 | 1 | |f Attribution-ShareAlike | |
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on print resource | |
| 650 | 0 | |a Humanities |v Textbooks | |
| 650 | 0 | |a Rhetoric |v Textbooks | |
| 710 | 2 | |a Open Textbook Library |e distributor | |
| 856 | 4 | 0 | |u https://open.umn.edu/opentextbooks/textbooks/1451 |z Access online version |