Communicating Fashion Trend Research and Forecasting
Communicating Fashion offers a holistic view of the interrelationships involved in trend research, including data collection, analysis and reporting, and forecasting what that direction means for design. The book’s primary focus is on the process of observing and collecting desk and field data to un...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
University of Minnesota Libraries Publishing
2023.
|
| Series: | Open textbook library.
|
| Subjects: | |
| Online Access: | Access online version |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OTLid0001572 | ||
| 003 | MnU | ||
| 005 | 20240114060843.0 | ||
| 006 | m o d s | ||
| 007 | cr | ||
| 008 | 240114s2023 mnu o 0 0 eng d | ||
| 040 | |a MnU |b eng |c MnU | ||
| 050 | 4 | |a N85 | |
| 245 | 0 | 0 | |a Communicating Fashion |b Trend Research and Forecasting |c Gozde Goncu Berk |
| 264 | 2 | |a Minneapolis, MN |b Open Textbook Library | |
| 264 | 1 | |a [Place of publication not identified] |b University of Minnesota Libraries Publishing |c 2023. | |
| 264 | 4 | |c ©2023. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Open textbook library. | |
| 505 | 0 | |a Introduction -- About the Authors -- Chapter 1 - Trends Research & Fingertip Dictionary -- Chapter 2 - Understanding your Aesthetic Response -- Chapter 3 - Developing a Collective Perspective -- Chapter 4 - Trend Industry and Forecasting -- Chapter 5 - Trend Drivers and Mega Trends: Local and Global Contexts -- Chapter 6 - Trend Lifecycles and Adopter Categories -- Chapter 7 - The Trend Research Toolkit -- Chapter 8 - Innovations and Trend Forecasting -- Chapter 9 - The Form of the Trend: Design and the Body -- Chapter 10 - Recognizing Trend Patterns in Product Relationships | |
| 520 | 0 | |a Communicating Fashion offers a holistic view of the interrelationships involved in trend research, including data collection, analysis and reporting, and forecasting what that direction means for design. The book’s primary focus is on the process of observing and collecting desk and field data to understand interrelationships among products, user experience, and contextual factors. | |
| 542 | 1 | |f Attribution-NonCommercial | |
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on print resource | |
| 650 | 0 | |a Humanities |v Textbooks | |
| 650 | 0 | |a Arts |v Textbooks | |
| 700 | 1 | |a Goncu Berk, Gozde |e author | |
| 700 | 1 | |a DeLong, Marilyn |e author | |
| 710 | 2 | |a Open Textbook Library |e distributor | |
| 856 | 4 | 0 | |u https://open.umn.edu/opentextbooks/textbooks/1572 |z Access online version |