Communicating Fashion Trend Research and Forecasting
Communicating Fashion offers a holistic view of the interrelationships involved in trend research, including data collection, analysis and reporting, and forecasting what that direction means for design. The book’s primary focus is on the process of observing and collecting desk and field data to un...
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
University of Minnesota Libraries Publishing
2023.
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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Table of Contents:
- Introduction
- About the Authors
- Chapter 1 - Trends Research & Fingertip Dictionary
- Chapter 2 - Understanding your Aesthetic Response
- Chapter 3 - Developing a Collective Perspective
- Chapter 4 - Trend Industry and Forecasting
- Chapter 5 - Trend Drivers and Mega Trends: Local and Global Contexts
- Chapter 6 - Trend Lifecycles and Adopter Categories
- Chapter 7 - The Trend Research Toolkit
- Chapter 8 - Innovations and Trend Forecasting
- Chapter 9 - The Form of the Trend: Design and the Body
- Chapter 10 - Recognizing Trend Patterns in Product Relationships