Mastering Strategic Management

Mastering Strategic Management

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Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order...

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Bibliographic Details
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] University of Minnesota Libraries Publishing 2024.
Series:Open textbook library.
Subjects:
Business > Textbooks
Marketing > Textbooks
Online Access:Access online version
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Table of Contents:
  • Publisher Information
  • Chapter 1: Mastering Strategy: Art and Science
  • Chapter 2: Leading Strategically
  • Chapter 3: Evaluating the External Environment
  • Chapter 4: Managing Firm Resources
  • Chapter 5: Selecting Business-Level Strategies
  • Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
  • Chapter 7: Competing in International Markets
  • Chapter 8: Selecting Corporate-Level Strategies
  • Chapter 9: Executing Strategy through Organizational Design
  • Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

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