Sports Marketing An Australian Perspective
Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate reve...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Western Sydney University
2024.
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| Series: | Open textbook library.
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| Subjects: | |
| Online Access: | Access online version |
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