Sports Marketing An Australian Perspective

• Автор: Richards, Jessica (Автор)
• Формат: Електронний ресурс eКнига
• Мова: Англійська
• Опубліковано: [Place of publication not identified] Western Sydney University 2024.
• Серія: Open textbook library.
• Предмети: Business > Textbooks; Marketing > Textbooks
• Онлайн доступ: Access online version

Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate reve...