Chapter 23 Precarious Eating Young Koreans' Digital Practice of Mukbang

• Tác giả chính: Yoon, Kyong (auth)
• Định dạng: Điện tử Chương của sách
• Ngôn ngữ: Tiếng Anh
• Được phát hành: Taylor & Francis 2023
• Những chủ đề: Popular culture; Media studies; Korean popular culture, BTS, Parasite, Squid Game, K-Pop, Korean Wave, Hallyu, K-Drama, Social media age
• Truy cập trực tuyến: DOAB: download the publication; DOAB: description of the publication

Tóm tắt

Given the phenomenal popularity of mukbang (a live-streamed eating show) among young people, first in Korea and now globally, it is no longer a secret that they like to watch other people eating and cooking in the digital age. This chapter provides an overview of the evolution of mukbang culture in Korea while exploring the sociocultural meanings of this new cultural phenomenon. The chapter suggests that mukbang as a social phenomenon is deeply rooted in the precarious contexts of Korean youth, also known as the ingyeo generation. Young people's increasing engagement with mukbang illustrates how a shifting sociocultural structure engages with an emerging affective structure through digital mediation. Young Koreans' negotiation of their precarious present and future through vicarious experiences of binge eating implies how the basic needs of eating are mediated, spectacularized and resignified as a subcultural practice.

Mô tả vật lý

1 electronic resource (11 p.)

số ISBN

9781003292593-30
9781032274058
9781032274089

Truy cập

Open Access