To Know Is to Compare Studying Social Media across Nations, Media, and Platforms

• Main Author: Matassi, Mora (auth)
• Other Authors: Boczkowski, Pablo J. (auth)
• Format: Electronic Book Chapter
• Language: English
• Published: Cambridge The MIT Press 2023
• Series: The MIT Press
• Subjects: Advertising & society; Impact of science & technology on society; History of engineering & technology; social media; comparative; cross-national; cross-media; cross-platform; trans-media; trading zones
• Online Access: DOAB: download the publication; DOAB: description of the publication

How systematic comparative research can unlock the potential of social media scholarship.Though diverse and fruitful, social media scholarship too often focuses on single platforms in single countries, disconnected from other media that people use. Mora Matassi and Pablo J. Boczkowski's alterna...