Chapter 9: The artifacts of entrepreneurial practice

In this chapter we set out to complement the entrepreneurship as practice perspective by proposing a conceptualization of its central artifacts, such as business models, pitches, and prototypes. Having defined as entrepreneurial those artifacts that serve to instantiate an abstract opportunity in a...

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Bibliographic Details
Main Author: Berglund, Henrik (auth)
Other Authors: Glaser, Vern L. (auth)
Format: Electronic Book Chapter
Language:English
Published: Cheltenham, UK Edward Elgar Publishing 2022
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520 |a In this chapter we set out to complement the entrepreneurship as practice perspective by proposing a conceptualization of its central artifacts, such as business models, pitches, and prototypes. Having defined as entrepreneurial those artifacts that serve to instantiate an abstract opportunity in a way that supports its further development, we discuss entrepreneurial artifacts in terms of three broad categories: abstract, material, and narrative. Thereafter we point to some themes for further development before concluding with implications for the practice (and practice theory) of entrepreneurship. 
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