Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition

this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta pu...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:
গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: ottone, andrea (auth)
বিন্যাস: বৈদ্যুতিক গ্রন্থের অধ্যায়
ভাষা:ইংরেজি
প্রকাশিত: Florence Firenze University Press 2023
মালা:Datini Studies in Economic History
বিষয়গুলি:
অনলাইন ব্যবহার করুন:DOAB: download the publication
DOAB: description of the publication
ট্যাগগুলো: ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
বিবরন
সংক্ষিপ্ত:this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area.
দৈহিক বর্ননা:1 electronic resource (16 p.)
আইসবিএন:979-12-215-0092-9.18
9791221500929
প্রবেশাধিকার:Open Access