Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition
this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta pu...
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| Main Author: | |
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Florence
Firenze University Press
2023
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| Series: | Datini Studies in Economic History
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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| Summary: | this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area. |
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| Physical Description: | 1 electronic resource (16 p.) |
| ISBN: | 979-12-215-0092-9.18 9791221500929 |
| Access: | Open Access |