Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition
this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta pu...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Florence
Firenze University Press
2023
|
| Series: | Datini Studies in Economic History
|
| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000naaaa2200000uu 4500 | ||
|---|---|---|---|
| 001 | doab_20_500_12854_111976 | ||
| 005 | 20230808 | ||
| 003 | oapen | ||
| 006 | m o d | ||
| 007 | cr|mn|---annan | ||
| 008 | 20230808s2023 xx |||||o ||| 0|eng d | ||
| 020 | |a 979-12-215-0092-9.18 | ||
| 020 | |a 9791221500929 | ||
| 040 | |a oapen |c oapen | ||
| 024 | 7 | |a 10.36253/979-12-215-0092-9.18 |c doi | |
| 041 | 0 | |a eng | |
| 042 | |a dc | ||
| 072 | 7 | |a JHB |2 bicssc | |
| 100 | 1 | |a ottone, andrea |4 auth | |
| 245 | 1 | 0 | |a Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition |
| 260 | |a Florence |b Firenze University Press |c 2023 | ||
| 300 | |a 1 electronic resource (16 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Datini Studies in Economic History | |
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area. | ||
| 540 | |a Creative Commons |f https://creativecommons.org/licenses/by/4.0/ |2 cc |4 https://creativecommons.org/licenses/by/4.0/ | ||
| 546 | |a English | ||
| 650 | 7 | |a Sociology |2 bicssc | |
| 653 | |a book history | ||
| 653 | |a publishing planning | ||
| 653 | |a Venetian economic history | ||
| 653 | |a the Giunti publishing house | ||
| 773 | 1 | 0 | |7 nnaa |o OAPEN Library UUID: L'economia della conoscenza: innovazione, produttività e crescita economica nei secoli XIII-XVIII / The knowledge economy: innovation, productivity and economic growth, 13th to 18th century |
| 856 | 4 | 0 | |a www.oapen.org |u https://library.oapen.org/bitstream/20.500.12657/74830/1/9791221500929-18.pdf |7 0 |z DOAB: download the publication |
| 856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/111976 |7 0 |z DOAB: description of the publication |