Fashion Communication in the Digital Age Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023

Fashion Communication in the Digital Age Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023

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This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, manage...

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Bibliographic Details
Other Authors: Sabatini, Nadzeya (Editor), Sádaba, Teresa (Editor), Tosi, Alessandro (Editor), Neri, Veronica (Editor), Cantoni, Lorenzo (Editor)
Format: Electronic Book Chapter
Language:English
Published: Cham Springer Nature 2023
Series:Springer Proceedings in Business and Economics
Subjects:
Sales & marketing
Media studies
Business mathematics & systems
Marketing
Media Industry
Visual Communication
Visual Culture
Digital Age
Online Access:DOAB: download the publication
DOAB: description of the publication
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Summary:This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.
Physical Description:1 electronic resource (317 p.)
ISBN:978-3-031-38541-4
9783031385414
9783031385407
Access:Open Access

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