Estrategias de marketing y su impacto en las organizaciones

Estrategias de marketing y su impacto en las organizaciones

Nowadays, organizations face an increasingly changing and competitive market, and to remain in it they must not only design and implement strategies to achieve greater efficiency in their production process, but they must also produce and offer goods or services that satisfy the tastes, desires and...

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Bibliographic Details
Main Author: Puello Cabarcas, Deiber (auth, Editor)
Other Authors: Picalúa Parra, Vivian (auth), Camacho Marín, Campo Elías (auth), Fontalvo Cerpa, Winston (auth), Martínez Juvené, Johanna (auth), Carmona Campo, Carlos Javier (auth, Editor), Morales Ramos, Cindy (auth), Ortiz Hernández, Deysi (auth)
Format: Electronic Book Chapter
Language:Spanish
Published: Barranquilla Corporación Universitaria Americana 2020
Subjects:
KJMV7
Economics, finance, business & management
Economía
Mercadeo
Organizaciones
Online Access:DOAB: download the publication
DOAB: description of the publication
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Summary:Nowadays, organizations face an increasingly changing and competitive market, and to remain in it they must not only design and implement strategies to achieve greater efficiency in their production process, but they must also produce and offer goods or services that satisfy the tastes, desires and needs of present and future consumers, where a very close relationship must be established with them to get to know their requirements. Marketing is one of the business functions that must keep up with these requirements. Marketing as a process has the tools to identify and communicate the benefits offered by a business to its target market, and focuses on creating strategies to achieve it.
En la actualidad las organizaciones se enfrentan a un mercado cada vez más cambiante y competitivo, y para permanecer en el no solo deben diseñar e implementar estrategias para lograr una mayor eficiencia en su proceso productivo, sino que además deben producir y ofertar bienes o servicios que logren satisfacer los gustos, deseos y necesidades de los consumidores presentes y futuros, donde se debe establecer una relación muy estrecha con estos para lograr conocer sus requerimientos. El marketing es una de las funciones comerciales que debe mantenerse al día con estos requerimientos. El marketing como proceso cuenta con herramientas para que se puedan identificar y comunicar los beneficios que ofrece un negocio a su mercado objetivo, y se centra en crear estrategias para lograrlo.
Physical Description:1 electronic resource (137 p.)
ISBN:978-958-5169-10-4
Access:Open Access

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