Estrategias de marketing y su impacto en las organizaciones

• Autor principal: Puello Cabarcas, Deiber (auth, Editor)
• Otros Autores: Picalúa Parra, Vivian (auth), Camacho Marín, Campo Elías (auth), Fontalvo Cerpa, Winston (auth), Martínez Juvené, Johanna (auth), Carmona Campo, Carlos Javier (auth, Editor), Morales Ramos, Cindy (auth), Ortiz Hernández, Deysi (auth)
• Formato: Electrónico Capítulo de libro
• Lenguaje: español
• Publicado: Barranquilla Corporación Universitaria Americana 2020
• Materias: KJMV7; Economics, finance, business & management; Economía; Mercadeo; Organizaciones
• Acceso en línea: DOAB: download the publication; DOAB: description of the publication

Nowadays, organizations face an increasingly changing and competitive market, and to remain in it they must not only design and implement strategies to achieve greater efficiency in their production process, but they must also produce and offer goods or services that satisfy the tastes, desires and...