Estrategias de marketing y su impacto en las organizaciones

• 第一著者: Puello Cabarcas, Deiber (auth, 編集者)
• その他の著者: Picalúa Parra, Vivian (auth), Camacho Marín, Campo Elías (auth), Fontalvo Cerpa, Winston (auth), Martínez Juvené, Johanna (auth), Carmona Campo, Carlos Javier (auth, 編集者), Morales Ramos, Cindy (auth), Ortiz Hernández, Deysi (auth)
• フォーマット: 電子媒体 図書の章
• 言語: スペイン語
• 出版事項: Barranquilla Corporación Universitaria Americana 2020
• 主題: KJMV7; Economics, finance, business & management; Economía; Mercadeo; Organizaciones
• オンライン･アクセス: DOAB: download the publication; DOAB: description of the publication

Nowadays, organizations face an increasingly changing and competitive market, and to remain in it they must not only design and implement strategies to achieve greater efficiency in their production process, but they must also produce and offer goods or services that satisfy the tastes, desires and...