A New Era of Consumer Behavior In and Beyond the Pandemic
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior -...
সংরক্ষণ করুন:
| অন্যান্য লেখক: | |
|---|---|
| বিন্যাস: | বৈদ্যুতিক গ্রন্থের অধ্যায় |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
IntechOpen
2023
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| মালা: | Business, Management and Economics
2 |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | DOAB: download the publication DOAB: description of the publication |
| ট্যাগগুলো: |
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| সংক্ষিপ্ত: | The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: "Digital Shifts in Consumer Behavior", "Digitalization of Consumer Behavior in the Tourism Sector" and "Consumer Protection and Sustainability". |
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| দৈহিক বর্ননা: | 1 electronic resource (270 p.) |
| আইসবিএন: | intechopen.100829 9781803561837 9781803561820 9781803561844 |
| প্রবেশাধিকার: | Open Access |