A New Era of Consumer Behavior In and Beyond the Pandemic

The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior -...

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Övriga skapare: Ayman, Umut (Utgivare, redaktör, sammanställare)
Materialtyp: Elektronisk Bokavsnitt
Språk:engelska
Publicerad: IntechOpen 2023
Serie:Business, Management and Economics 2
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Beskrivning
Sammanfattning:The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: "Digital Shifts in Consumer Behavior", "Digitalization of Consumer Behavior in the Tourism Sector" and "Consumer Protection and Sustainability".
Fysisk beskrivning:1 electronic resource (270 p.)
ISBN:intechopen.100829
9781803561837
9781803561820
9781803561844
Tillgång:Open Access