A New Era of Consumer Behavior In and Beyond the Pandemic

• Diğer Yazarlar: Ayman, Umut (Editör)
• Materyal Türü: Elektronik Kitap Bölümü
• Dil: İngilizce
• Baskı/Yayın Bilgisi: IntechOpen 2023
• Seri Bilgileri: Business, Management and Economics 2
• Konular: Sales & marketing; covid-19; digital transformation; absorption; digitalization; digitization; e-commerce
• Online Erişim: DOAB: download the publication; DOAB: description of the publication

The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior -...