A New Era of Consumer Behavior In and Beyond the Pandemic

The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior -...

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Bibliographic Details
Other Authors: Ayman, Umut (Editor)
Format: Electronic Book Chapter
Language:English
Published: IntechOpen 2023
Series:Business, Management and Economics 2
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Online Access:DOAB: download the publication
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