A New Era of Consumer Behavior In and Beyond the Pandemic

• Other Authors: Ayman, Umut (Editor)
• Format: Electronic Book Chapter
• Language: English
• Published: IntechOpen 2023
• Series: Business, Management and Economics 2
• Subjects: Sales & marketing; covid-19; digital transformation; absorption; digitalization; digitization; e-commerce
• Online Access: DOAB: download the publication; DOAB: description of the publication

The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior -...