Online marketingová komunikace cílící na děti školního věku
Title in English: Online marketing communication targeting school-age children The online environment contains many forms of marketing messages, many of which cannot be easily distinguished from regular content. Due to their lack of experience, children are more susceptible to marketing messages tha...
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Main Author: | Burešová, Jitka (auth) |
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Other Authors: | Pospíšilová, Marie (auth), Ungerman, Otakar (auth), Dědková, Jaroslava (auth), Jursová, Jitka (auth), Berki, Jan (auth) |
Format: | Electronic Book Chapter |
Published: |
Masaryk University Press
2023
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Subjects: | |
Online Access: | DOAB: download the publication DOAB: description of the publication |
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