Online marketingová komunikace cílící na děti školního věku
Title in English: Online marketing communication targeting school-age children The online environment contains many forms of marketing messages, many of which cannot be easily distinguished from regular content. Due to their lack of experience, children are more susceptible to marketing messages tha...
Saved in:
Main Author: | Burešová, Jitka (auth) |
---|---|
Other Authors: | Pospíšilová, Marie (auth), Ungerman, Otakar (auth), Dědková, Jaroslava (auth), Jursová, Jitka (auth), Berki, Jan (auth) |
Format: | Electronic Book Chapter |
Published: |
Masaryk University Press
2023
|
Subjects: | |
Online Access: | DOAB: download the publication DOAB: description of the publication |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Customer Loyalty and Brand Management
by: Rubio, Natalia
Published: (2019) -
Brand Content und Brand Image Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen
by: Albisser, Matthias
Published: (2022) -
Brand Content und Brand Image Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen
by: Albisser, Matthias
Published: (2022) -
Exact and Heuristic Scheduling Algorithms
by: Werner, Frank
Published: (2020) -
Permanente Optimierung dynamischer Probleme der Fertigungssteuerung unter Einbeziehung von Benutzerinteraktionen
by: Dimitrov, Todor
Published: (2015)