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The Rise of Mass Advertising Law, Enchantment, and the Cultural Boundaries of British Modernity

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This book is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising circa 1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledg...

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Bibliografski detalji
Glavni autor: Rosenberg, Anat (auth)
Format: Elektronički Poglavlje knjige
Jezik:engleski
Izdano: Oxford Oxford University Press 2022
Teme:
Economic history
Social & cultural history
British & Irish history
20th century history: c 1900 to c 2000
advertising, legal history, enchantment, disenchantment, boundary work, history of the press, history of the poster, quackery, gambling, indecency, advertising psychology, modernity, history of capitalism
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