Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisio...
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Formaat: | Elektronisch Hoofdstuk |
Taal: | Engels |
Gepubliceerd in: |
RAND Corporation
2003
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Onderwerpen: | |
Online toegang: | DOAB: download the publication DOAB: description of the publication |
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Internet
DOAB: download the publicationDOAB: description of the publication
3rd Floor Main Library
Plaatsingsnummer: |
A1234.567 |
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Kopie 1 | Beschikbaar |