Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisio...
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Natura: | Elettronico Capitolo di libro |
Lingua: | inglese |
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RAND Corporation
2003
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Accesso online: | DOAB: download the publication DOAB: description of the publication |
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Accesso online
DOAB: download the publicationDOAB: description of the publication
3rd Floor Main Library
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A1234.567 |
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